Conference Speaker - Colonel Matthias Puschnig
Colonel Matthias Puschnig
Matthias Puschnig served as a Colonel in the General Staff of the Bundeswehr on the Special Staff for Ukraine at the Federal Ministry of Defense until July 2026. He has extensive experience in government work as well as in multinational military-political contexts within NATO and the EU. Following his active role at the Federal Ministry of Defense, he now serves as a senior advisor to the defense industry and on the advisory boards of companies in the defense supply sector. In his presentations, he combines security policy analysis with an economic perspective. He is an outstanding keynote speaker, and his insights are relevant to the entire economy.
Session details
Crossing the valley of death - how you can successfully enter defence industry
Defence has become a rapidly growing market, offering a lot of options to manufacturers - what does the opportunity map look like?
Learnings from the war in Ukraine and their production drive - what are the breakthrough technologies needed to be produced.
Understanding market entry barriers that can be prohibitive.
Gold rush or genuine order? Entering the defence industry is a strategic decision and longterm investment - what should be your key considerations be.
From prototype to procured capability: The realistic self-assesment and a sound strategy needed for market entry to succeed.